Most definitions of Supply Chain Control Towers stop at "dots on a map", falling short on enabling supply chain orchestration.
Control Towers currently sit in the arena of buzzy, marketing driven aspirations as opposed to well defined, value driving platforms. While visibility as a point solution into the movement of your goods is important, having a platform that aids in orchestrating your supply chain is where value is unlocked. A true digital Control Tower provides visibility and control to all of your supply chain, providing understanding to the behavior of your network while using sophisticated, context aware business rules to cut through the noise and identify action items within your supply chain.